“We find that some viewers are able to more easily find the videos they want to watch when we order the subs feed in a personalized order vs always showing most recent video first.” “We are currently experimenting with how to show content in the subs feed,” a YouTube representative said on Twitter. Just look at every other app that moved from chronological feeds to personalized or algorithm-defined. Personalized feeds always sound great, but they rarely are. That’s no longer the case at this moment.

At the end of a day, people could then browse through those videos and see every single video offered, choosing which ones to watch. Hypothetically, any video published by a creator a user subscribed to would appear in in the sub box at that time. The move is a major departure for YouTube, which up until recently, listed videos in chronological order. Why wouldn’t someone want a personalized feed? It infers that people are served the videos they’re most likely going to watch, and they won’t have to hunt those particular videos down. YouTube is trying to make scrolling through subscription feeds easier by introducing an idea that, according to creators, threatens the ecosystem: personalized feeds.

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